Orthogonal Cubes

In e-Comm, we worked with Orthogonal cubes. These are very geometric and simple, gentle-feeling cubes that are easily achieved using Adobe Illustrator. They are achievable by using the rotate tool and creating lines that are either 60 or 120 degrees. I used my cube n my Cool Ian Films logo, as a sort of frame for my 'company' name.

Logo Design

In e-Communication, we have been focusing on logos. My logo has been centered around a very vague, openly interpretive design. I achieved this goal by using the slit scan stargate effect from 2001: A Space Odyssey, because it shows a sort of psychedelic emptiness in space.

I got to this situation by experimenting with first different shapes to encase the words 'Cool Ian Films', and after settling on a cube, I decided to choose between different Stanley Kubrick films to capture his directoral style of a wide and nearly endless range of themes, so that the viewer of my logo can create their own meaning.

My Font

In Graphic Design, we took an online quiz to find out which font best matched our personality. The personality traits that were given to me were Rationality, Assertiveness, Progressiveness, and Discipline. Because of these, I was given New Alphabet as a typeface. It is very linear and nearly illegible. It is strongly based off of both the simplicity and complexity of computers. It holds nearly no artifacts of traditional fonts: no serifs, ascenders, eyes, crossbars, etc. Because of this, it is gentle to the eye yet also harsh in its sharp and blocky lines.